EQUESTRIAN CANVAS TV

A Revolutionary Platform for Equestrian Art
By Pablo Schreiterer (Schreiterer Studio)

THE IDEA

Equestrian Canvas TV is a platform designed to transform luxury horse barns into curated art galleries by using elegantly framed digital screens to showcase equestrian art. This includes photography, paintings, sculptures, and digital works, presented directly to an engaged audience of horse enthusiasts and art collectors.

The platform connects artists with their ideal audience, eliminating traditional barriers in the art world such as limited gallery space, excessive commissions, and high exhibition costs.

THE PROBLEM

Equestrian artists face significant challenges:

Limited Exposure: Traditional galleries do not specialize in equestrian art and fail to reach the right audience.
High Costs: Printing, framing, and exhibiting works demand significant investment.
Disconnected Audience: Potential buyers of equestrian art are often not reached effectively.

THE SOLUTION

Install framed digital screens in luxury barns located in Wellington and Ocala, where art is displayed in a relevant and visually impactful setting.
Use a dedicated online platform to manage content, allowing artists to upload their work and buyers to browse and purchase easily.
Create a direct connection between artists and an audience of affluent horse lovers, removing unnecessary intermediaries.

THE GOAL

Curate the finest equestrian art and present it in spaces where the target audience already gathers—barns, private stables, and equestrian events.
Expand the concept to other equestrian hubs across the United States.
Develop exclusive private events within barns for exhibitions, cocktail gatherings, and luxury real estate promotions.

WHY IT WORKS

Targeted Audience: Luxury barns attract a high-value demographic that appreciates art, tradition, and exclusivity.
Cost-Effective for Artists: By removing the need for physical printing and framing, artists can exhibit their work efficiently.
Scalability: This model can easily expand to equestrian events, restaurants, and other high-profile spaces.

THE PLATFORM

Equestrian Canvas TV combines:

Premium Digital Displays: Beautifully framed televisions installed in barns.
An Online Management System: A seamless interface for artists to upload and showcase their work and for buyers to explore and purchase pieces.

POSITIONING AND EXCLUSIVITY

To position Equestrian Canvas TV as a premium brand in the equestrian art market, the strategy focuses on:

Quality Curation: Featuring high-quality works from renowned and emerging artists.
Luxury Branding: A sophisticated, aspirational identity that appeals to an affluent audience.
Exclusive Events: Private exhibitions in barns, tailored for art collectors and real estate clients.

THE BUSINESS MODEL

Commissions on Art Sales: Competitive rates reflective of the exclusivity of the platform.
Subscription for Artists: Affordable tiers providing varying levels of visibility and promotion.
Event Partnerships: Hosting curated cocktail events that connect art buyers with real estate opportunities.

FUTURE POTENTIAL

This project is the foundation for future innovations in equestrian spaces, including:

Custom Digital Boards for barn logistics and management.
Digital Glass Boards for non-digital clients.
Big Barn App for advanced logistics and organization.

By starting with Equestrian Canvas TV, we establish a seamless integration of art, technology, and the equestrian lifestyle.

This is the vision. A new way to showcase, experience, and elevate equestrian art where it truly belongs.